Mark Ruffalo at the #ATL100 Launch

On September 19th, Solutions Project and Mark Ruffalo hosted an event at the Plaza Theatre to launch #ATL100, a multi-week media campaign to bring awareness to the city’s recent commitment to achieving 100% renewable energy by 2035.

Executive director Sarah Shanley Hope joined Stephanie Stuckey, Chief Resilience Officer to Atlanta Mayor Kasim Reed, and others to honor local activists Shan Arora, Dr. Yomi Noibi, Amelia Shenstone, Becky Rafter, and Dr. Joyce Dorsey for their work in the social and climate spaces.

Ruffalo expressed his hope that #ATL100 will spark climate action and move toward Martin Luther King Jr.’s idea of the Beloved Community. “This work is inspired by Dr. King’s words and teachings and actions,” he said, “I’ve always seen [environmental activism] as a continuation of the social justice movement. With The Solutions Project, we want to empower front-line communities to have freedom from energy dependence systems.”

At the event, Hope and Stuckey unveiled an animated #ATL100 ad soliciting social media participation and activism; the ad will screen alongside previews in area movie theaters.

“It’s happening here in Atlanta,” Ruffalo said, “Because this work takes… people who are willing to get outside their comfort zones and lead the way.”

Adapted from the original article in Atlanta Magazine