100% for 100%: Climate Narrative & Movement Building

In 2020, The Solutions Project teamed up with Climate Access to understand our role in shaping the future. We focused on:
  • How have we successfully influenced climate policy?
  • What have we accomplished in partnership with frontline communities?
  • Where could we make improvements to our approach?
And, the BIG question: Is our “100% for 100%” message inspiring people from all walks of life to join the movement to address climate change?

Case Study Highlights

There is no ONE solution to the climate crisis. The shift to 100% renewable energy for 100% of people — our “100% for 100%” message — requires the contributions of many. It’s why we focus on partnering with community-based organizations and cultural influencers from all backgrounds. The case study highlights the following:
  • Our influence on state and local level policymakers.
  • Our work with frontline communities and influencers in the clean energy space.
  • Our successes and challenges in messaging the “100% for 100%” goal with our partners.
The study strengthened our commitment to racial equity and environmental sustainability. It tells the story of how we’ve popularized the 100% renewable energy goal. It reinforces our commitment to amplifying organizations led by Black, Indigenous, and other people of color (BIPOC), who are predominantly women.

Lessons Learned

Set a bold, yet achievable, vision

“100% for 100%”. There is power in its simplicity. We need swift, aggressive action. However, our messaging remains positive, hopeful. We understand the need is great. And, we believe we can meet that need. The study affirms our ability to reach our goal.

Center frontline communities

Equity. We collaborate with frontline organizations led, primarily, by people of color. Our partnerships ensure our “100% renewable energy for 100% of the people” message reaches communities most impacted by climate change— even those who don’t know they are climate advocates in the making. We believe the goal of “100% for 100%” is a path toward stronger, healthier, and more resilient communities.