Provide. Grow.

We help make sure our grantees have the core communications infrastructure to be able to shift narratives and amplify their own work.

We listen and provide them with the practical tools they need. This may include covering the costs for a publicist or videographer, co-creating strategies, or designing shareable graphics for a big campaign. Our staff provides coaching, aligns production, and matches media opportunities to our partners’ strategies and our shared narrative so we grow together in our reach. 

Photo: Sarah Shanley Hope with Quest Solar at the Nathan Cummings Foundation

Sarah Shanley Hope with Quest Solar at the Nathan Cummings Foundation

Amplify. Influence.

Through a mix of celebrity engagement and media partnerships, we use our relationships to amplify our grantees’ messages, stories, and efforts.

We do this by leveraging connections with influential people who reach millions through digital and earned media, and their creative projects. Through these high-trust relationships, we open opportunities for scaled resources and audiences to support grassroots climate justice solutions. We have relationships with artists such as Mark Ruffalo, Don Cheadle, and Regina Hall; industry leaders like Seventh Generation, a Unilever Company; powerful media outlets like TIME Magazine and TED; and allies across philanthropy and government who mobilize to support collective impact.

Photo: Mark Ruffalo with Elizabeth Yeampierre, Executive Director of grantee UPROSE

Mark Ruffalo with Elizabeth Yeampierre, Executive Director of grantee UPROSE

We Get Results

In 2021, we brought climate justice solutions to the center of the public dialogue.

Our support helped to increase the influence of 65 grantees. They had over 350 media hits and broadcast events viewed by more than 25 million people with more than 8 billion potential impressions.*

Our support advanced narratives that showcased frontline climate solutions — spotlighting grantee innovations in crisis response, policy, and campaigns for community control. Our independent media tracker also showed a major increase in news coverage of clean energy with an equity lens and a focus on communities of color. This follows a year-over-year increase in coverage of women spokespeople and equity issues in clean energy since our 2017 baseline report.

*Coverage includes media views, an estimate of individual interactions with content, in addition to possible impressions based on the outlet’s unique views per month.

Line graph showing the increase of clean energy media coverage about energy or a person of color

Clean energy media coverage 2019 – 2021